Communications Representatives enhance public awareness and support of Girl Scouting through regular two-way communication with local media and community contacts, and serve as a vital link between the community and the council communications department.


  1. Actively seek opportunities to submit news releases and photos to local communications media, including print, school publications, TV and radio.
  2. Take photographs and write brief articles regarding service unit and troop activities and events.
  3. Submit news items and photos to the council’s marketing and communications department for internal (i.e. River Valleys newsletters) and external use (i.e. news and social media). Ensure photo releases and interview consent forms are completed by parents/guardians of minors included.
  4. Inform troop leaders how to submit stories and photos to area newspapers or council publications.
  5. Develop a system for sharing information within the service unit. This might include promoting and supporting the service unit website or building an email newsletter.
  6. Attend regular service unit team and leader meetings, and participate in the creation of the annual service unit plan of work.
  7. Attend at least one quarterly communications representative Webinar/meeting.
  8. Follow all GSUSA and River Valleys’ policies, standards, and procedures.
  9. Promote and support River Valleys’ Family Fundraising Campaign, Cookie Program Activity, and Fall Product Program in relationship to your volunteer position.


  1. Committed to speak and act in a manner consistent with the Girl Scout Mission, Promise, and Law.
  2. Ability to speak and write clearly, accurately, and enthusiastically.
  3. Basic knowledge about your community and its resources.
  4. Cultivate and develop contacts with the news media and others involved with public relations.
  5. Demonstrate excellent group and interpersonal communication skills
  6. Willingness to work with all troops within service unit as well as other nearby communication representatives to ensure quality coverage of Girl Scouts events.
  7. Practice welcoming and inclusive behavior toward people of all ages, races, religions, cultures, abilities, sexual orientation, gender, educational, and economic backgrounds.